Question
Determine the costs associated with offering your product. 1. Which costs are fixed and which are variable? 2. Determine the cost & price of a
Determine the costs associated with offering your product.
1. Which costs are fixed and which are variable?
2. Determine the cost & price of a single unit of your product by using formula.
3. Discuss which pricing strategy you are using to determine the price logically?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
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