1. Determine two methods to be used for consumer research in developing the marketing plan. Provide rationale
2. Keeping the target audience in mind, determine three traditional marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following
   1. How will identified methods help in the acquisition of new customers?
   2. How will identified methods help in the retention of existing customers?
   3. What are the advantages and disadvantages of identified methods?
3. Keeping the target audience in mind, determine three digital marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following
   1. How will identified methods help in the acquisition of new customers?
   2. How will identified methods help in the retention of existing customers?
   3. What are the advantages and disadvantages of identified methods?