Develop a 2-4 sentence stute. le.It of the ong-tern G rection and strategic path that management in.ends to fonow The stowme.. should clearly articulate your answer to where we are headed" and why the direction in ..nicn you intend to point the company make good bi-siness sense. our strategic iron statement should de cri_e the kind of athletic foctwear company t at management is trying to create and the market position yo are trying to stake out For more details of ..hat a strategic .ision is all about and the characteristics of a good vision statement, consult your strategy text