Develop a detailed report for a local independent restaurant and the restaurant you have chooses is "YUMYS : fast food restaurant for chicken and seafood in your own neighborhood and demonstrate how a creative idea and a strong media plan can solve a business Issue/Opportunity Integrated Communication Tactics: What specific IMC activities have you selected? Use a minimum of 4 different IMC tactics. Illustrate and rationalize with external sources why each of these tactics are a good fit.

Explain how they are integrated and connected, and how they link to the overall plan.