Question
develop a marketing plan for a hypothetical Bed and Breakfast located in Atlanta, Georgia.To make the project flexible, you can make all the necessary assumptions
develop a marketing plan for a hypothetical Bed and Breakfast located in Atlanta, Georgia.To make the project flexible, you can make all the necessary assumptions regarding the number of rooms, occupancy rate, target market and price per room.Then based on your assumptions, develop the Marketing Plan.
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
