Develop a marketing strategy to bring Costco to India, accounting for differences in local culture and other aspects of the local market.

Marketing Plan

1. Objectives
2. Marketing Strategy
3. Target Market: Lower to Middle class Families
4. Area in India:
5. Low Cost leader
6. Entry strategy: Franchising - FDI
7. Marketing Mix
8. Product:
9. Promotion:
10. Price
11. Placement:
12. Financials
13. Sales Forecasts:
14. Expenses: (fixed/variable)
15. Net Profit analysis
16. Break-even point analysis