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This discussion addresses the following module outcome: MO1: Examine the diversity of consumers (CO1, CO4) Compare the similarities and differences between B2B vs. B2C consumers
This discussion addresses the following module outcome:
MO1: Examine the diversity of consumers (CO1, CO4)
Compare the similarities and differences between B2B vs. B2C consumers and the impact on a marketing strategy.
After reading the course materials and/or conducting additional research, discuss how the era of Big Data and new research techniques impact conducting market and consumer analysis.
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