Develop a strategic group analysis of the makeup cosmetic industry in Canada and United States with examples of cosmetic brands/companies in the current market. Identify and analyze the competitive characteristics, such as price/quality range, geographic coverage, product range, or categories of target customers, that delineate strategic approaches used in the makeup industry with examples. Discuss potential differences in competitive forces and profitability within and between the various strategic groups, as well as mobility barriers that might exist. Develop a strategic group map for your industry, plotting the relative positions of a minimum of five companies in your industry, including both major players and small players. Provide examples from makeup cosmetics companies when developing a strategic group analysis.