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Develop a strategic marketing plan based on your hypothetical innovative product/service. This should include: Describe the product or service State target market and positioning and

Develop a strategic marketing plan based on your hypothetical innovative product/service. This should include:

Describe the product or service

State target market and positioning and why a particular target market was chosen

Competitive strategy

Product strategy with discussion on product concepts including branding

Marketing communications

Pricing Distribution

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