Question
Develop a strategic pricing strategy for Marriott's global hotel portfolio, considering seasonal demand fluctuations and competitive positioning. Pricing Strategy Implementation Plan Performance Metrics Dynamic Pricing
Develop a strategic pricing strategy for Marriott's global hotel portfolio, considering seasonal demand fluctuations and competitive positioning.
Pricing Strategy | Implementation Plan | Performance Metrics |
Dynamic Pricing | Revenue management systems and analytics | ADR (Average Daily Rate) and RevPAR (Revenue per available room) growth |
Market Segmentation | Customer profiling and loyalty programs | Customer acquisition cost and retention rates |
Competitive Benchmarking | Pricing intelligence and rate parity | Market share and competitive positioning |
- Evaluate the effectiveness of the pricing strategy in maximizing revenue and profitability.
- Recommend pricing optimization techniques to enhance Marriott's revenue management capabilities.
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Essentials Of Marketing Research
Authors: Naresh K. Malhotra
1st Global Edition
1292060166, 9781292060163
