Develop an overview for the Agape Coffee Company executive team that outlines your overall approach to uncovering relevant insights for the Agape Coffee Company brand? Include these topics: o Identify the main component(s) of your Data-Driven marketing strategy. o Highlight 2 common obstacles to being Data-Driven and how you plan to overcome them. o Explain the IMPACT model (described in the text book Advanced Analytics - chapter 5) and how the IMPACT model applies to Agape Coffee Company. Describe how you can leverage the model at Agape Coffee Company. - Choose 3 of the 5 nonfinancial metrics described in the book Data-Driven Marketing (Chapter 4). Describe what they are and highlight why they would benefit the Agape Coffee Company executive team. - Choose 2 of the 4 financial metrics described in the book Data-Driven Marketing (Chapter 5). Describe what they are and highlight why they would benefit the Agape Coffee Company executive team. - Outline how you plan on leveraging Voice-of-the-Customer (VOC) strategies by first explaining the key concepts of VOC and then describing the approach you plan on implementing at Agape Coffee Company and the results you plan on seeing