-->Develop industry information brochure brief.

Develop a brief to address each of the points listed below. Your brief will need to be written in plain, clear and concise English and engaging. Ensure it is grammatically correct and error free before submitting.

Success College Australia is a thriving College offering a range of courses in business, marketing and management.

Each time a course is advertised, the College develops an informative brochure to include on its web site about the industry to give students both more information about the industry that they may eventually find employment in, as well as help them in their decision as to whether to enrol in the course.

As Success College Australia has recently advertised a number of new courses in marketing communication, your role as Marketing Officer is to develop the industry information brief for inclusion in a brochure that will be available on the web site.

1.Research the industry in preparation for developing your industry information brief.

First you will need to identify at least five sources of information that include information about the marketing communication industry. You will use this information to develop your brief.

The sources of information may vary but should include sources that include statistics about the marketing communication industry, as well as sources that may include anecdotal information such as opinion pieces.

Prior to preparing your industry information brief, you will need to research the following:

-Definition of marketing communication

-Definition of integrated marketing communications

- Key features of integrated marketing communications including common practices and media strategies

-The role of the marketing communications industry on society and how this impacts on Success College Australia

-Marketing communication and digital communications technologies, platforms and devices

-Marketing communication industry trends, including impact of new/alternative technologies on the industry

-Key stakeholders in the marketing communications industry, including industry associations and networks

-Employment opportunities in the marketing communications industry

-Marketing communication ethics and legislation applicable to your State of operation or study.