Hi I have a case study due in 2 days that I do not really understand, the picture is attached. Can you help me? No word count needed

3. a) How does the social element of Under m; compel consumers to purchase its Apart from the Elaboration Likelihood Model and Balance Theory, choose one other attitude change theory. Use this theory to explain how Under Wu}; changedfcan change consumer attitudes. Choose one of these theories Attitude Change Theories: - ATO approach - Behavioral influence approach - Changing schema-based affect - Social judgement theory approach How does Under Muse Episodic Memory, Social Schemata, and Elaboration as well as Nostalgia to evoke emotions? Justify your answer with relevant examples. 0 Episodic memory may elicit fond child hood memories of playing cowboy o Stetson is relying on the social schema or stereotype of the cowboy to provide meaning 0 Elaboration allows the consumer to picture himself using the cologne resulting in better recall 0 Nostalgia: yearning to relive the past that can produce lingering emotions UNDER m- how UA gets noticed The Nike swccsh may be one of the most Wlogcs in the world of sports, but the Under mmgo (an interlocking U and A) is increasingly in the spotlight as the company gets noticed on and off the eld. Founded in 1996 by Kevin Plank, once a member of the University of Maryland's football team, Under Armour designs apparel and gear to help athletes feel and do their best in hot or cold weather, in sports arenas or on the track. How can a latecomer to a fast- growing industry dominated by global giants such as Nike get noticed? A little-known brand name was only one of Under mm early challenges. Another was that many of its rst products (such as undershirts that wick away moisture) were not actually visible to onlookers. In contrast, the logos of competing brands were visible and often prominent on athletic shoes, shirts and caps. 80 the company initially positioned itself as 'a brand for the next generation of athletes'. Whereas Nike was sponsoring well-known, established athletes, Under m sponsorships went to up- and-comers known for their dedication and athleticism. Its rst endorsement deal was with a Dallas Cowboys football player who had been at University of Maryland with Under Wfounder. More recently, the company's performance apparel has been spotted on endorsers such as Heather Mitts (soccer), Cam Newtown (NFL) and Derrick Williams (basketball) and Australian NRL star Jarrad Hayne. British tennis star Andy Murray is one such athlete who is sponsored by Under Among, and has appeared in Under Molothing at the Australian Open. As its sponsored athletes do well and their teams win games and even championships, Under m brand gains attention and visibility. Although not every rising star becomes a sports legend, the brand still gets exposure as these athletes receive media coverage, become established in their sports and appear in Undermads. Now that the company rings up more than $1 billion in yearly revenue from the sale of clothing, footwear and accessories for men, women and children, it can also afford some high-prole deals, such as being endorsed by Tom Brady of the New England Patriots NFL team. The Under Wustralia website features the brand mission 'Everything here is built to make you better' and puts its 'Universal guarantee of performance' in a conspicuous position, offering a full refund if customers are ever dissatised with a product for any reason. The diversity of models and athletes on the Under mate and in its ads, oen shown participating in a sport, invites a broad range of consumers to identify with the brand. The close ties between Under Wand the University of Maryland in the United States have led to additional opportunities for brand and product exposure. To grab attention and sell more team merchandise, college and professional football teams are switching to more fashionable uniforms and gear, with ashier colours and styles. As part of this trend, Under Whas designed 32 different items for football players at the University of Maryland to wear. Fans, competing teams and the media can't help but notice the eye-catching combinations of shirts, pants and helmets worn by team members on different days with Under Wnow-familiar logo on each item. What's ahead for Under W? The company is expanding into Europe and beyond, relying on distribution and marketing communications to reach more consumers, both casual and serious athletes. It is using social media such as YouTube, Twitter and Facebook to engage consumers, showcase its sports endorsers and increase brand and product visibility. Just as important, new products are in the pipeline, along with new technology that enhances Under m differentiation. CASE QUESTIONS : 1. Use one of the Attitude Change Theory and other theories to explain Under Arm; ability to market its products by sponsoring up-and-ooming athletes. Choose M of these theory: Attitude Change Theories: - ATO approach - Behavioral inuence approach - Changing schema-based affect - Elaboration likelihood model - Balance theory approach - Social judgement theory approach 2. Why would Under Wmnt to be sure that consumers can clearly see different models (diversity) as well as its mission and guarantee on the brand's website? Justify your answer with relevant theories and concepts