Develop SMART marketing objectives.

Your Marketing Planning Document will be broken down into threesections.

Part One: Introduction

You and your team will introduce this week's topic by describing what a marketing objective is and why it plays a critical role within the overall marketing plan. Additionally, you will also address in your introduction the SMART philosophy / concept.Your final sentence will introduce the reader to the entire paper's content.

Part Two: Prompts and Guiding Questions.

You should restate your mission statement.

Your marketing plan objectives should be based your simulation company. For each marketing plan objective, ask yourself:What do you want to achieve with your marketing campaign? Specifically, answer the following questions with each objective you create:

• What type of movement/change am I trying to create? In other words, what measurable action do you want performed?
• Why do I want this change?
• Who is in agreement to this movement?
• Who am I trying to reach with this marketing campaign?
• What is my rationale for wanting to reach this audience?
• What is unique or special about this audience?
• Who will be performing this measurable action?
• Is this different from who I am trying to reach with this marketing campaign?
• Have I set a clear and realistic deadline by when I want this action achieved? In other words,when do you want this to be completed by?
• Who do I want / expect to complete this measurable action?
• What evidence will I have to say that I have achieved my objective? More specifically, how will success be measured?
• "Objectives flow from the business mission statement to the rest of the marketing plan" (Lamb, Hair, McDaniel, p. 26).
• Are these objectives in alignment with my company's mission statement?

By answering these questions as a team, this information is automatically contained in your SMART objectives.You do not have to answer all of the above questions in your planning document. A brief summary and lead into your actual SMART objectives is sufficient.Remember, professional writing is concise- no wasted words.

Part Three: Final Artifact and Reflection

Based upon the work you conducted via the prompts and guiding questions, you will develop a minimum of four SMART Objectives. Each objective will be stated as a sentence. You will then break down said objective into its five components (S.M.A.R.T) and explain how its meets said criteria. For example (from the textbook: Lamb, Hair, McDaniel, p. 26):

The following is a SMART Objective for Purina:To increase sales of Purina brand cat food by 15 percent, compared to 2012 sales of $300 million, between January 1, 2013, and December 31, 2013.

• Specific:Increase sales of Purina brand cat food by 15 percent.
• Measurable:First quarter of 2014, marketing team will be able to see if there was a 15 percent sales increase of Purina brand cat food over the previous calendar year.
• Agreed Upon:The marketing and sales team have agreed upon this metric for the 2013-2014 fiscal year.
• Realistic:Based upon prior growth patterns, coupled with our new social media campaign this is an attainable objective.
• Timely:Growth will take place between January 1, 2013 and December 31, 2013.

Conclude this marketing planning document by summarizing some of the considerations you had to make when developing these objectives and provide insights you gained from this assignment that you had not acquired from either the course content or textbook readings.Don't forget to summarize the entire paper.

Reference

Lamb, C.W., Hair, J.F., & McDaniel, C. (2013).MKTG 7.Mason, OH: South-Western (Cengage Learning).