Develop such a scenario and apply two basic global marketing fundamentals within management orientation and global localization. This will help expand your understanding of how these concepts work and how they can best be applied.

Review the types ofmanagement orientationsand consider the concept ofglobal localization, as these are explained in Chapter 1 of your course text. Then, imagine you are running a small business and are seeking to expand a particular product's (either real or fictitious) reach abroad. (from Mexico)

Assignment:Formulate a rationale or informal business proposal for your product to present to a potential business partner or investor. In your paper:

• Select a management orientation for your business and explain why it is the best fit for marketing your product. Your explanation can be more general; however, you are also encouraged to consider how particular countries or economic regions and markets might impact your marketing strategies and efforts.
• Describe how you might apply the concept ofglobal localizationto your company's global marketing activities for this product.