Develop the Corporate Strategy of Hyundai Motor Company to increase sales of Genesis in the U.S for the next 10 years in terms of Corporate Strategy.

1. Understanding Hyundai Motor Group (including Hyundai motor company and others)

2. Evaluating the luxury car market segments in the USA and competitors (using the 5 forces of

industry analysis)

3. Evaluating relative performance of Genesis in the USA for the past years and finding why that happened.

4. Conducting (relative) value chain analysis of Genesis for differentiation strategy

5. Doing a leakage analysis of why consumers don't buy Genesis despite some good JD Power

rankings

6. Finding a way to create synergies between Genesis and other multiple business units in

Hyundai Motor Group to improve competitive advantages of Genesis.