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Developing an Effective Content Marketing Strategy for the Company / Organization 1 . Executive summary of the company / organization - a company / organization
Developing an Effective Content Marketing Strategy for the Company
Organization
Executive summary of the company
organization
a company
organization that operates in Latvia.
Purpose of the content marketing strategy
Situation analysis of the company
PEST
EL
analysis of the macro
environmental factors
Industry analysis
Task setting
SMART Objectives
o Specific, Measurable, Achievable, Relevant, Time
bound goals
o Aligning goals with overall business objectives
Content planning and creation
o Blog posts
o Videos, images
o Infographics
o Whitepapers
o Case studies, etc.
Distribution and promotion
o Channels
o Home page
o Social media platforms
o Email marketing
o Influencer partnerships
o SEO and SEM strategies
o etc.
Measurement and Analytics
o Key Performance Indicators
KPIs
o Website traffic
o Conversion rates
o Social media engagement
o Customer retention
CRM
CXM
o etc.
Conclusions
Recommendations
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