Developing an Effective Content Marketing Strategy for the Company

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Organization

$1.$

$$Executive summary of the company

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organization

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$$a company

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organization that operates in Latvia.

$2.$

$$Purpose of the content marketing strategy

$3.$

$$Situation analysis of the company

$4.$

$$PEST

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$-$

EL

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$$analysis of the macro

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environmental factors

$5.$

$$Industry analysis

$6.$

$$Task setting

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$$SMART Objectives

$$ o Specific, Measurable, Achievable, Relevant, Time

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bound goals

$$ o Aligning goals with overall business objectives

$7.$

$$Content planning and creation

$$ o Blog posts

$$ o Videos, images

$$ o Infographics

$$ o Whitepapers

$$ o Case studies, etc.

$8.$

$$Distribution and promotion

$$ o Channels

$$ o Home page

$$ o Social media platforms

$$ o Email marketing

$$ o Influencer partnerships

$$ o SEO and SEM strategies

$$ o etc.

$9.$

$$Measurement and Analytics

$$ o Key Performance Indicators

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KPIs

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$$ o Website traffic

$$ o Conversion rates

$$ o Social media engagement

$$ o Customer retention

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$$CRM

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$$CXM

$.$

$$ o etc.

$10.$

$$Conclusions

$11.$

$$Recommendations