Question
Developing Pricing Strategies and Programs , address the following prompt. Describe how consumer psychology is influenced by discrepancies in reference prices, price-quality inferences, and unexpected
Developing Pricing Strategies and Programs, address the following prompt.
Describe how consumer psychology is influenced by discrepancies in reference prices, price-quality inferences, and unexpected price-endings. Assess the impact of disconfirmations on brand equity to include a statement regarding the risks to the financial success of the organization's products and services.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
