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Diamond Visual Entertainment Inc. recently began production of a new product, flat panel displays, which required the investment of $ 1 , 5 0 0

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Diamond Visual Entertainment Inc. recently began production of a new product, flat panel
displays, which required the investment of $1,500,000 in assets. The costs of producing and
selling 5,000 units of flat panel displays are estimated as follows:
Diamond Visual Entertainment Inc. is currently considering establishing a selling price for flat
panel displays. The president of Diamond Visual Entertainment has decided to use the cost-plus
approach to product pricing and has indicated that the displays must earn a 17% return on
invested assets.
a. Determine the amount of desired profit from the production and sale of flat panel
displays.
b. Assuming that the product cost method is used, determine:
i. the cost amount per unit,
ii. the markup percentage, and
iii. the selling price of flat panel displays.
c. Assuming that the total cost method is used, determine:
i. the cost amount per unit,
ii. the markup percentage (rounded to two decimal places), and
iii. the selling price of flat panel displays. (Round markup to nearest whole dollar.)
d. Assuming that the variable cost method is used, determine:
i. the cost amount per unit,
ii. the markup percentage (rounded to two decimal places), and
iii. the selling price of flat panel displays. (Round markup to nearest whole dollar.)
e. Comment on any additional considerations that could influence establishing the selling
price for flat panel displays.
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