Diego believes that if it drops the West region, the East region's sales will grow by 5% in Year 2. Using the contribution approach for analyzing segment profitability and assuming all else remains constant in Year 2, what would be the profit impact of dropping the West region in Year 2?

Assume the West region invests $50,000 in a new advertising campaign in Year 2 that increases its unit sales by 20%. If all else remains constant, what would be the profit impact of pursuing the advertising campaign?

[The following information applies to the questions displayed below. Diego Company manufactures one product that is sold for $78 per unit in two geographic regions-the East and West regions. The following Information pertains to the company's first year of operations In which it produced 60,000 units and sold 57,000 units. Varlable costs per unit: Manufacturing: Direct materlals Direct labor Varlable manufacturing overhead Varlable selling and adminlstrative 28 12 2 3 Fixed costs per year: Flxed manufacturing overhead Fixed selling and administrative expenses $1,260,000 654000 The company sold 42,000 units In the East region and 15,000 units In the West region. It determined that 340,000 of its fixed selling and administrative expenses is traceable to the West region, $290,000 Is traceable to the East region, and the remaining $24,000 Is a common fixed cost. The company will continue to Incur the total amount of its fixed manufacturing overhead costs as long as it continues to produce any amount of its only product