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Diego systematically monitors chat rooms, blogs, and personal websites to assess consumers opinions about the new line of granolas that his company has launched. Diego
Diego systematically monitors chat rooms, blogs, and personal websites to assess consumers opinions about the new line of granolas that his company has launched. Diego is engaged in which of the following?
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spectography
idiography
holography
netnography
videography
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Introduction to Operations and Supply Chain Management
Authors: Cecil B. Bozarth, Robert B. Handfield
3rd edition
132747324, 978-0132747325
