Question
Differentiate between the following pairs of concepts: (a) Probability and non-probability sampling (10 marks) (b) Exploratory research and causal research (10 marks)
Differentiate between the following pairs of concepts:
(a) Probability and non-probability sampling (10 marks)
(b) Exploratory research and causal research (10 marks)
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
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