Differentiate the alternative components of the promotional mix and their respective values and appraise the relative emphasis that would be placed on the promotional mix elements in each of the following situations: (a) a manufacturer of an infusion pump therapy kit for use in hospitals, (b) a hospital offering a nutrition workshop for seniors, (c) an academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility, and (d) a community medical center offering physician referral.