1. Differentiating sustainable products can be difficult if managers concentrate on one strategy but fail to attain parity on the other. Which of the following is not an issue that keeps consumers from choosing green products?
   1. Consumers advocate for sustainability but continue to buy products they always purchase.
   2. Consumers believe green products are best.
   3. Consumers are reluctant to change to an unfamiliar product.
   4. Consumers tend to perceive sustainable product features and effectiveness as inferior to traditional products.
2. Smart watch manufacturers repositioned their watches as information devices. This is an example of which positioning strategy?
   1. reverse positioning
   2. focus positioning
   3. forward positioning
   4. breakaway positioning
3. True False The three generic strategies presented by Michael Porter can be shown on two dimensions: competitive advantage and markets served.
4. Products are ________to consumers in the ________stage of a business life cycle.
   1. unfamiliar; growth
   2. specific; maturity
   3. familiar; introduction
   4. sold; decline
5. Research shows that ________Blank is a strategy used by firms engaged in successful retrenchment?
   1. price expansion
   2. market expansion
   3. lumped productivity improvements
   4. asset reduction
6. Using a(n) ________Blank strategy, a firm can achieve above-average returns despite intense rivalry.
   1. cost leadership focus
   2. differentiation
   3. differentiation focus
   4. overall low-cost leadership
7. True False In technology intensive industries, the competitive advantages tend to decrease over time
8. The industry life cycle is important because
   1. trends suggested by the market life-cycle model are generally not reversible or repeatable.
   2. it points out the need to maintain a differentiation advantage and a low-cost advantage simultaneously.
   3. of its ability to serve as a short-run forecasting device.
   4. the emphasis on various generic strategies varies over the course of an industry life cycle.
9. One of the pitfalls of a differentiation strategy is having ________Blank price premium as illustrated with the airline industry that found business-level services but did not sell well.
   1. a nonunique
   2. a too-high
   3. a low-cost
   4. an overly differentiated
10. When primary value-chain activities that involve effective management of inbound logistics and support activities and include increased efforts in technology development, this is representative of of a(n) ________Blank competitive advantage.
    1. overall cost leadership
    2. stuck-in-the-middle
    3. differentiation
    4. differentiation focus