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Digital and Social Media Perspective 8-1 discusses the pros and cons of pretesting advertising creative work and how it is being impacted by the digital

Digital and Social Media Perspective 8-1 discusses the pros and cons of pretesting advertising creative work and how it is being impacted by the digital revolution. Discuss the pros and cons of pretesting of creative work done by agencies and how the sift to digital media is impacting the pretesting of advertising messages.

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