Digital marketing encompasses a variety of internet techniques aimed at achieving communication objectives and guiding consumers through the buying process. According to Chaffey and Ellis$-$Chadwick $(2012),$ digital marketing involves strategies tailored to different stages of the buying process, including awareness, consideration, purchase, and retention. Techniques such as search engine optimization $($SEO$),$ content marketing, social media marketing, email marketing, and pay$-$per$-$click $($PPC$)$ advertising are utilized to attract, engage, and convert potential customers. Each technique serves specific communication objectives, whether it's increasing brand awareness, driving website traffic, generating leads, or nurturing customer relationships. These methods are strategically employed to influence consumer behavior and facilitate the buyer's journey in today's digital landscape.