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Digital marketing The authors Pride & Ferrell say that to maximize resources and minimize costs in social media marketing, monitoring and evaluating digital media is
Digital marketing
The authors Pride & Ferrell say that to maximize resources and minimize costs in social media marketing, monitoring and evaluating digital media is crucial.
What are the monitoring and evaluation tools that exist to measure the performance of digital strategies?
Select one (1) company and explain how it monitors and evaluates the performance of its digital strategies.
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