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Dion needs a new laptop. Rather than research the best option himself, he goes online to his social media account and sees an ad for
Dion needs a new laptop. Rather than research the best option himself, he goes online to his social media account and sees an ad for the latest version of a laptop he has never seen before. It looks good to him and it is in his price range, so he buys it. Which concept did Dion use to make his buying choice? loss aversion bounded rationality behavioral economic model standard economic model
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Financial And Managerial Accounting Information For Decisions
Authors: John Wild, Ken Shaw, Barbara Chiappetta
7th Edition
1259726703, 9781259726705
