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Direct Marketing Inputs Gross P Number of Ads 10000 2.00% 2.50 Click Rate 6.83% 2.50% 3,12 3.00% 3,75 Parameters 3.50% 4.37 Design Fee 2,000.00 4.00%

Direct Marketing Inputs Gross P Number of Ads 10000 2.00% 2.50 Click Rate 6.83% 2.50% 3,12 3.00% 3,75 Parameters 3.50% 4.37 Design Fee 2,000.00 4.00% 5,00 Cost Per Ad $ 2.25 4.50% 5,62

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