Direct Materials Variances The following data relate to the direct materials cost for the production of automobile tires: Actual: 57,300 los. at $1.90 per ib. Standard: 59,000 bs. at $1.95 per ib. a. Determine the direct materials price variance, direct materials quantity variance, and total direct materials cost variance. Enter a favocabie variance as a negative fumber using a minus sign and an unfavorable variance as a positive number. b. The direct materials price variance should normally be reperted to the I V. When lower amounts of direct materials are used because of production efficiencies, the variance would be reported to the: higher-quality raw materials, the variance should be reported to the Fenthoc: * Cheok My Wor. Unfavorable variances can be thought of as increasing costs (a debit). Favorable variances can be thought of as decreasing costs (a credit). The direct material cost variance is the difference between the actual and standard material cost per quantity manufactured