Directions: I need help as to how to complete my part of the consultant project. Are you willing to help me if so I only need several pages of solutions? I will send final proposal and example of a consulting report. Does #4, and # 5 need to be done also or is it in the proposal if not I need that done too. I know #6 is required. I don't quite understand. Capstone Project - Group Consulting Project Due Date: See Assignment Calendar for due dates. This course requires students to participate in a semester long consulting project that each team will identify, develop and complete. Students are expected to commit to 1012 hours per week on the assigned project. Requirements for the Consulting Project A proposal is due end of Week 3. Refer to the Assignment Calendar for dates. You are encouraged to use the designated discussion forums within your groups to plan for this project. 1. 2. 3. 4. 5. 6. Develop & Outline Group Consulting Project (Write a Proposal) write a proposal for JC Penney. Define Problem or Problems Outline Problem(s) to be addressed Theory, Model or principles as basis for solution Develop Solution Strategies Present Solutions to the Class via a Final Written Report (minimum 10 pages) and a Group PowerPoint Presentation (minimum 10 slides) with voice narration. Reference: Wickham and Wilcock, Management Consulting: Delivering an Effective Project. 4th ed. Pearson Business Recovery and Customer Development Proposal for JC Penney Incorporated Executive Summary The HUEMBA Consulting Firm is pleased to have the opportunity to work with you on a new strategic direction for JC Penney. We understand that you have had a decline in store sales, a significant loss of your customer base and a reduction in profit margins. HUEMBA offers you extensive experience and knowledge in customer development as well as business recovery. The consulting project aims to: Perform an analysis of target customers Develop a long term marketing plan Develop a plan for business recovery As a result of this consulting exercise JC Penney will be able to: Deliver business objectives while increasing sales and profits Marketing plan that recovers lost JCP customers and targets younger customers Evaluate marketing strategy in real time to determine effectiveness Your requirements JC Penney has gone through ups and downs since its inception in 1902. Established as a store that prides itself on the treatment of customers, JC Penney feels it has lost value in the recent pricing of products, promotions and sales. JC Penney has been known as a moderately priced chain of department stores with headquarters in Plano, Texas. During the last few years JC Penney retail stores have experienced a significant decline in sales, a loss in market share and a decline in in store traffic. Your company has expressed concern on how to get customers back into the stores. You now need to determine who your customer base is, how to reach them and 2600 6th St NW Washington, DC 20059 how to increase both in store and JCP online traffic leading to sales. A long term marketing strategy and business recovery plan will allow JC Penney to recover lost customers, strengthen your digital presence and increase market share. Our Approach HUEMBA Consulting will analyze and determine who your target customer base should be by utilizing our patented consumer panel program, FindThem. We will present our findings to the members of your management team and work with them to outline a strategic marketing plan. We will then use the consumer data and outline to finalize the development of a long term marketing plan that will target previous JCP customers as well as reach new ones. HUEMBA will monitor the effectiveness of the implemented marketing strategy using our tried and true marketing analysis tools that allow for up to the minute monitoring. We will present our findings and schedule transition meetings for the implementation of the JC Penney business recovery plan. Time Plan Stage 1: Stage 1 of our plan will be to perform an analysis of the target customers. This will be divided into sub categories and is the foundation of our remaining goals for the project completion. This stage is will be broken up into three categorical assessments to be done concurrently: Market assessment, consumer assessment and product assessment. This stage should not exceed a completion deadline of 2 months. Stage 2: Stage 2 will be to develop a plan for business recovery. This plan has to use data collected and analyzed from stage 1. These steps will have to be strategic in nature and efficiently executed. This stage should not exceed a completion deadline of 3 months. Stage 3: Stage 3 of our plan will build from stages 1 and 2. It will be to develop a marketing plan that focuses first on our target customers and secondly on the attraction of new customers. The marketing plan must fall in line with the established guidelines set forth for business recovery in stage 2. Timing for the second stage should not exceed 1 month. Stage 4: Stage 4 will be the execution and review stage. Executions of the business recovery and marketing plans are to begin immediately upon finalization and the review and assessment period shall continue for an additional 6 months. Key Personnel The project will be executed largely by four HUEMBA consultants with the assistance of analysts as needed. Ms. Paskel will lead the project and ensure that the work is completed to your satisfaction. She has worked on similar projects with consumer goods companies in which she assisted in total business recovery. She will be assisted by Ms. McFarland and Ms. Couch who are experienced consultants in the area of marketing development and expansion. Finally, Ms. Fleming will assist as an experienced consultant in the area of consumer insights and an expert user of FindThem. The HUEMBA team will work alongside a core team comprised of a member of management from each of the departments within JC Penny. Costings We are a team of four senior staff partners. Our company bills on a weekly rate based on our experience, expertise, and project duration. Based on these criteria our estimated charges would be $8,320,000 (4 staff members x 40 hours per week x $1,000 hour x 52 weeks estimated project time). This cost is not inclusive of required JC Penny marketing, salary of JC Penny staff that will assist on the proposed project or any additional expenses incurred for the project execution