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Discuss alternatives for reaching a market and what is required to know which type(s) of channel to use. Explain the use of intermediaries and what
Discuss alternatives for reaching a market and what is required to know which type(s) of channel to use. Explain the use of intermediaries and what functions they perform.
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When it comes to reaching a market there are several alternatives or channels available to businesses The choice of channel depends on various factors including the nature of the product or service ta...
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Advertising & Promotion An Integrated Marketing Communications Perspective
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
5th Canadian Edition
70891303, 978-0070891302
