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Discuss and summarise the responses to the task below and present it. The ISP score can be calculated as follows: ISP = (occupation score x

Discuss and summarise the responses to the task below and present it. The ISP score can be calculated as follows:

ISP = (occupation score x 7) + (education score x 4)

According to on this score and below classification system, one can allocate social classes: Description of social class Range of ISP scores:

Upper 11-17

Upper-Middle 18-31

Middle 32-47

Lower-middle 48-63

Lower64-77

Social classes based on the Hollingshead Index are as follows:

marital status, retired/employed status, educationalattainment, and occupational prestige.

Complete the profile by noting down likely consumption preferences of a person in their given social class trying to maintain as much crystallization as possible. Highlight the differences between class and consumption and discuss advertisements that focus on the specific class.

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