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Discuss any case where an organization practiced some type of deception that ultimately hurt their reputation. Then discuss what Enlightened Self Interest argument a PR

Discuss any case where an organization practiced some type of deception that ultimately hurt their reputation. Then discuss what Enlightened Self Interest argument a PR pro could have used to convince the management to have been honest from the outset and avoided the crisis.

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One notable case of an organization practicing deception that significantly damaged its reputation is the Volkswagen emissions scandal also known as D... blur-text-image

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