Question
discuss differences between typical production orientated managers and those who adopt the marketing concept using the following topics -I)the product offering ii)the role of research
discuss differences between typical production orientated managers and those who adopt the marketing concept using the following topics -I)the product offering
ii)the role of research
iii)advertising
iv)pricing
v)the role of the sales force
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
