Discuss how oriental weavers is able to diliver customer value in the long run?
2- the company became a leading worldwide exporter and by far largest player in the egyption market comment on this statement?
Marketing Excellence Marketing Excellence...continued As Maherned Fard Khamis, the Egyption entrepreneur who established Oriental Weavers in 1980, said, Sound financial > >Oriental Weavers > >Oriental Weavers company est management, low cost and high quality production, efficient management bished a joint committee composed of both and union rep There is no doubt that logistics and distribution, fedble production and a globaly ductive insights fives to enact any pro- comfortable Oriental Whevers is the diverse revenue base, alowed expanding market share in largest producer of meet any cimede." enc fire-made mugs and Globaly, Oriental Weavers is commited to al stake- carpets worldwide. holders, defined as employees, customers, and partners. various Surprisingly during This commitment is mutual, as employees, customers, the Egyptian revolt and esteemed pertners continued their faith in the come tion that took place pany. Their continuous support has crowned the com- in January 2011, Of pany over the past decade with international recognition 1 8 division to enable as Into its rugs and carpets. This entail Weevers' sales and many awards. The tremendous success of Oriental Sing that good jumped 6 percent compared to the same Weavers is directly comelated to the company's internal comment practices should be sooo period the year before. In the first quarter of 2011, Oriental marketing and corporate social responsibility, which are ers' global sales volume reached US$ 161 milion come embedded in two fundamental principles: human rights tract pared to $152 million in 2010, I can't be said that this sales and environmental protection. mert is due only to overseas operations, given that Al human rights best practices applied by the con the Egyptian local market provided $57 milion. Strong ex. pany far exceed the domestic requirements for both proc formance, eficient utilvilion in factories, solid and management and labor, Oriental Weavers takes care to nois out to Proc perwalford culture, and a wel-esta wel-established local ensure that all suppliers and service providers are commits vors to we are he lundamental seasons tor Oriental Wiser- led to the same International Standards of Human Rights ly with EU environmental and occupational ers' stability and progression even in bed market situations. To motor their and transparent management practices, the while U.S. firms Agency measures. Oriental Weavers has ded these environmental standards to its domestic onal suppliers of raw materials. Oriental Questions: 1) Discuss how Oriental Weavers is able to deliver customer value in the long run. (5 marks) 2) The company became a leading worldwide exporter and by far the largest player in the Egyptian market. Comment on this statement
