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Discuss how research can help the company meet those consumer trends. How do companies use evidence in management decisions (evidence-based management) to support strategic choices?
Discuss how research can help the company meet those consumer trends. How do companies use evidence in management decisions (evidence-based management) to support strategic choices?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
