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Discuss how the four elements of the marketing mix (product, pricing, distribution, and promotion) are approached for either the business banking or trust market. How

Discuss how the four elements of the marketing mix (product, pricing, distribution, and promotion) are approached for either the business banking or trust market. How does this differ from retail banking? Provide examples if possible. 


How might the financial crisis of 2008 affect the marketing of wholesale bank products and services?

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