Discuss in which ways (below) the marketing was effective for you:

a. Marketers' Five Personality Traits: Innovativeness; Variety/novelty seeker; Need for cognition (knowledge); Uniqueness seeker; Vanity

b. It matched your self concept or idealized self

c. It showed the item being used in your geographic area, and/or by your demographic group

d. It showed the item being used in a similar lifestyle, or an aspirational lifestyle

e. It appealed to your materialism or your voluntary simplicity/anti-consumption

f. It appealed to your values

g. It changed your opinion about the productand/orchanged your attitude from negative topositive (if so, then how?):

g1:Behavioral

g2:Affective

g3: Cognition