Question
Discuss some of the major problems confronting an international advertiser.What special media problems confront the international advertiser? How does the communications process help an international
Discuss some of the major problems confronting an international advertiser.What special media problems confront the international advertiser? How does the communications process help an international marketer avoid problems in international advertising?
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
