Discuss the effectiveness of mass media advertising in the convergent marketing communication industry. (in 50 to 60 words)

[Keyword:effectiveness of mass media advertising

Hint: Writea paragraphcovering following points,do not copy.]

oMass media includes . .. [write more]

oMass media advertising has the ability to reach . .. [write more]

oDetermining the most effective distribution channel for your key message will . ..[write more]