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Discuss the integrated marketing communications (IMC) concept and why it is needed. What are the reasons for its growing popularity?
Discuss the integrated marketing communications (IMC) concept and why it is needed. What are the reasons for its growing popularity?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
