Discuss the level in Maslow's Hierarchy of Needs into which the Tambour Horizon best fits and then make a case for how it could fit into each of the other categories in Maslow's Hierarchy.

Explain the success that the Louis Vuitton Smartwatch has experienced in relation to self-concept, self-esteem, and self-consciousness. Write about brand personality.

Describe the brand personality of the Louis Vuitton Smartwatch and compare it to the brand personality of the Apple watch.