Question
Discuss the pro and cons of using celebrities to endorse a brand, like using Riverdale actress Lili Reinhart, as CoverGirl brand ambassador. Support your answer
Discuss the pro and cons of using celebrities to endorse a brand, like using Riverdale actress Lili Reinhart, as CoverGirl brand ambassador. Support your answer with at least TWO (2) points.
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
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