Question
Evaluate the effects of the brand extension strategy (by adding a vegan make-up line) to CoverGirl as a parent brand. Support your answer with at
Evaluate the effects of the brand extension strategy (by adding a vegan make-up line) to CoverGirl as a parent brand. Support your answer with at least TWO (2) examples.
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Brand extensions are essential in the brand growth strategy for any business in the market However i...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
