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Discuss the purchase of Smart TVs using this criteria and discuss these factors for the United States, United Kingdom, and Germany. Use 4 scholarly and
Discuss the purchase of Smart TVs using this criteria and discuss these factors for the United States, United Kingdom, and Germany. Use 4 scholarly and 12 non-scholarly sources.
questions under the discussion of each country: 1. What needs are being met by the product purchase? What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives. 2. Who is involved in the purchase process? Who are the influencers? Who are the buyers? Who are the end users? 3. Where are the products sold, and what are the distribution channels? 4. How often are the products purchased? Is there seasonality to sales?
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Answer United States 1 Needs and Benefits Manifest Motives Consumers in the US may purchase Smart TVs for entertainment purposes such as streaming movies shows and gaming Latent Motives Beyond enterta...Get Instant Access to Expert-Tailored Solutions
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