Use Claritas 360 Links to an external site.and select "Segment Details" to identify a market segment group. Based on your selection, select a zip code in the United States in which you would anticipate finding consumers that fall into that group. Conduct research about the demographics for that zip code and confirm your assumptions. Develop a PowerPoint that shares this information and include pictures to further describe the population, demographics and the related lifestyle for the zip code.

I am not understanding this assignment, choosing the segment "Township Travelers zip code 48439