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Discuss the role and value of a strategic group mapping in evaluating a company's external environment based on the comparative positions of the companies shown

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  • Discuss the role and value of a strategic group mapping in evaluating a company's external environment based on the comparative positions of the companies shown in the strategic group map of selected pizza chains.
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COMPARATIVE MARKET POSITIONS OF SELECTED PIZZA CHAINS: A STRATEGIC GROUP MAP EXAMPLE High oh stakescine canfornia Pizza Mellow Kitchen Mushroom Price/Service/Restaurant Ambiance Moderate Pizza Hut Papa John's (MonisH addins) nowd MOT Dominos Hungry Cici's Howie's Little Caesar's Sbarro Low Moderate Low High Geographic Coverage

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