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Discuss the role of personal selling in high-value business to business transactions and evaluate how that differs from high value consumer transactions.

Discuss the role of personal selling in high-value business to business transactions and evaluate how that differs from high value consumer transactions.

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Personal selling plays a crucial role in highvalue businesstobusiness B2B transactions as well as in highvalue consumer transactions However there are notable differences in how personal selling is em... blur-text-image

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