Question
Discuss the segmentation, targeting, and positioning strategies of one of the leading brands such as Coca-Cola, Starbucks, Amazon, Apple, .....in your group and draw a
Discuss the segmentation, targeting, and positioning strategies of one of the leading brands such as Coca-Cola, Starbucks, Amazon, Apple, .....in your group and draw a mind map summarizing your discussion and upload it to your group Ms. Teams Channel.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
